According to the 2009 Indian Readership Survey, the Dainik Jagran is probably the most-read, native-language newspaper, with 55.7 million readers. According to Tom Standage of The Economist, India at present has every day newspaper circulation of 110 million copies. Newspapers often refine distribution of ads and news through zoning and editioning.
The advertising is usually the identical in each edition (aside from zoned regionals, by which it’s typically the ‘B’ section of local news that undergoes advertising adjustments). As each edition represents the newest news available for the following press run, these editions are produced linearly, with one completed edition being copied and updated for the subsequent edition...Read More