Search Engine Optimization or SEO is a very important part of business today. As there are millions of people access the internet on a daily basis, every business is, or should be trying to take advantage of that by having their business prominently positioned on the net for optimum views by those millions. Although some people merely surf the web, many others look for items and services on the internet and studies have recently shown that most people search the web for an item or service, before they look elsewhere which means that if a business can supply what that searcher is looking for and the search turns up the business’s web site, there is a good chance that that business will catch that sale. The problem is that there are now billions of web sites on the internet, including ones that belong to a business’s competitors an so in order to try and ensure that a searcher looks at their web page before a competitor’s, they must seek the assistance of an SEO specialist.
An SEO specialist will use keywords, backlinks, modified site names and descriptions to enable the required web site to be more quickly and higher placed than other web sites when certain things are searched for on the web. Any search on the internet will display hundreds of results on dozens of pages but in order to be seen, a web page must try and be positioned towards the top of the first page. This is because it has been shown that 90% of searchers never bother to look past the first page and of that 90%, only 80% bother to look further than the first 4 or 5 results. This means that for a business to take advantage of the huge potential of new customers that the internet provides, their web site must appear at the top and front of any search and mist most certainly be seen before the web sites of their competitors.
Due to search engines using different criteria depending on the countries and even regions a search is started from, it is important that a business choose a local SEO specialist in order to obtain the best results. In the Seattle area, SEO Seattle Pro reviews
show that it is professional, effective, convenient and affordable, complying to all the necessary criteria for the best results. Some of these reviews mention increases in web site views of 200% and 300% which is of course, equal to the number of potential customers.
Although SEO started out fairly simple, it has now become more complex as, the owners of the Search engines now consider that SEO is a manipulation of their engines and so to try and lessen its effectiveness, they frequently change the criteria which the search engines use to carry out their search. Although this means that old SEO strategies may no longer be as effective as they originally were but, frequent changes to an SEO’s strategy can still keep a web site in a potentially good position.